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AdSense Factor

Google describes AdSense as "a fast and easy way for web site publishers of all sizes to display relevant Google ads on their web site's content pages and earn money." The AdSense ads displayed by Google on your site are matched to Google's interpretation of the content theme of your site. In this manner, the AdSense ads will be of interest to your site visitors looking for the unique content your site offers to them.

AdSense is a system where Google places its AdWords ads on the content pages of non-Google web sites. It is a pay-per-click (PPC) service where webmasters are paid a portion of the revenue collected by Google from the advertisers. The advertiser pays Google a pre-determined amount each time a web site visitor clicks on an AdSense advertisement.

AdWords is the Source of AdSense Income

AdWords ads are the source of all the AdSense income you are able to generate. As a result, you need to fully understand the AdWords system in order to appreciate how the AdSense system works.

Google describes AdWords as "a quick and simple way to purchase highly targeted cost-per-click (CPC) advertising, regardless of your budget." These paid ads (sponsored links) are displayed by Google on the search engine results page along with the non-paid (natural results) for a given keyword search.

In order to create a Google AdWords ad, it is necessary to specify what keyword or keyword phrase must be input by the visitor before your AdWords ad will be displayed. In addition, you need to set the maximum amount that you will pay to Google for each click on your AdWord.

There is a nominal activation fee but Google does not have a minimum monthly charge. Google provides an account Control Center that allows you to track the performance of your ad. The ad will be displayed within minutes to the searchers after your account billing information has been submitted to Google.

AdWords ads must adhere to specific Google requirements. The title can contain up to 25 characters, the ad text can have up to 70 characters and the display URL must be less than 36 characters.

AdWords Ranking

Google will rank an AdWords ad based on the maximum CPC, the click through rate (CTR) and the relevancy of the ad text. Google prefers relevant and well-targeted AdWords ads. Google determines ad placement using the value formula: CPC x CTR. The ad is placed higher as the valuation rises. It’s possible for an advertiser to have a high rank position with a low CPC if the CTR makes the value to Google higher than other ads with a higher CPC.

Google requires a minimum CTR in order to protect the AdWords program value for its users. The CTR of all AdWords ads are monitored by Google on a continuous basis. An under-performing AdWords ad may be disabled by Google if the CTR does not improve.

AdSense Program

You need to apply and be accepted by Google before you can display the AdSense ads on your web site. They are very particular about the sites that are eligible and accepted. Google's name is on the ads and they cannot risk hurting the perceived value of the AdSense and AdWords programs.

Google requires you to comply with their program policies if your website is accepted into the AdSense program. Otherwise, your website may be dropped from the program.

Your site must be content-focused to be accepted. Google wants sites that offer high quality information or rich in relevant content. You should have lots of interesting and informative content for your site visitors.

As previously mentioned, AdSense is a program in which you get paid for your web site visitors clicking on targeted AdWords ads placed on your site. A click through is when a visitor clicks on one of the ads. The ads are placed in a display box that you put on your website in a location that earns you money.

You have a chance to make a significant amount of money if the AdSense box is placed in a strategic location on your site and you have sufficient targeted traffic.

The AdWords advertiser pays as little as $0.05 per click up to $100 per click depending on the unique keywords. The AdWords campaigns are usually budgeted for a specific period of time by the advertisers.

Contextual Advertising

Google uses proprietary algorithms to determine the content on each page of your web site with an AdSense box. It will identify the AdWords ads that are contextually relevant to your website visitors based on the content of your site. The identified AdWords ads are then displayed in your AdSense box. The ads on your site are the same ads that appear on the right side of a Google search results page for a specific keyword.

Contextual advertising is the process of displaying ads on a web site that are targeted to the individuals visiting the specific web site. The Google contextual advertising system scans the content text on your web site for keywords on each web page with the AdSense box. Google will display ads on each web page based on what it believes is the keyword theme for that specific page.

For example, if Google determines that the theme of a specific web site is about "fishing" then fishing-related AdWords ads will be displayed in the AdSense box. The ads about fishing are an approximate fit to the context or subject of the web page as determined by Google.

Monetize Your Content Rich Website

Every webmaster with high-quality and focused web page content can monetize their knowledge and expertise by using AdSense. You need interesting and informative content on your site in order to bring free and targeted traffic to your web site and capitalize on the AdSense model.

You can generate revenue on your AdSense website on a consistent basis if your web site has a focused theme with targeted traffic. It's a good idea to have multiple pages with rich content on various topics that are centered around the specific theme of your website. Google can then target relevant ads to display on each web page that contains the AdSense box.

Google performs all the technological work for you to use the AdSense program. After your web site is accepted into the AdSense program, you obtain the HTML code to insert into your web pages from Google. The code will incorporate whatever specific customization you choose for the AdSense box.

It does not take very long before relevant ads appear on your web pages. If the ads are not relevant then you need to modify your content and keywords to help Google isolate the theme of your site. This will involve trial and error.

AdSense Factor

The items needed (I call it the AdSense Factor) to make substantial money using the AdSense program include:

* A website with multiple web pages with a central content theme that draws significant targeted traffic.

* Relevant ads with high click values that are relevant to the theme on each web page.

* A high click through rate by your website visitors.

Website Central Theme

Your website should be based on a specific theme. This is where brainstorming comes into play. You need to spend ample time determining what the theme of your site should be. Generate a list of all your skills, capabilities and areas of interest as you would in developing a niche market.

Select one or more of the niches and identify a keyword phrase to be the central theme of your web site. Identify the "wants and needs" of individuals in that niche that desire information to be satisfied or produce a solution to a problem. In your brainstorming session, identify all the keywords you can that relate to the central theme.

As an example, assume your central keyword theme is "fishing." Potential supporting keywords could include (depending on the direction you take): fishing rods, lures, tackle, bait, gear, reels, boats and a long list of related items. You then need to develop a separate web page for every keyword item that you use to support the central theme.

Keyword Page Content

Each keyword page needs to have quality content that would be of interest and informative to your prospective visitors looking for information. You can develop the content yourself, use existing free information or pay someone to develop the content for you.

As a starter, you should attempt to generate the content yourself. Research each topic keyword and write articles of 200 to 600 words. The articles should be informative and rich in keywords for each web page with an AdSense box. Remember that "more" is better. The more content-related pages you have then the more AdSense ads you will be able to display and hopefully the more money you will make.

If you believe that you absolutely cannot write articles for whatever reason then look for existing free articles on your web page topic(s). You can also hire a freelance or ghostwriter at very reasonable rates to write articles for you. The choice is yours on how you proceed to get content for your web pages.

When you write your own articles, try to write your articles as if you were talking to someone. Plan on inserting the keyword or keyword phrase in as many places that make sense. The keyword density should be in the 5 to 10% range. This means that the keyword should be included about once every 10 to 20 words in the article. In order to help Google determine the theme for each of your web pages with the AdSense box: use headings and subheadings, use "h1" through "h5" tags where appropriate to add attention and make all keywords bold "b" text in your articles.

Conclusion

You need to consider implementing AdSense on your site if you want to make money from advertising. Google has made it relatively easy and clear to monetize your website through the use of AdSense. The steps involved in the process are:

* First – develop a central keyword theme for your website that contains informative and quality information desired by your targeted visitors.

* Second – develop multiple content rich web pages with individual keyword themes that are focused around your central keyword theme.

* Third - apply and get accepted into the Google AdSense program.

* Fourth - install the AdSense ads box on each content web page with a defined keyword theme.

* Fifth - drive targeted traffic to your website where a percentage of your visitors looking for your informative and quality information will click on the AdSense ads.

* Sixth - collect and enjoy the money paid to you by Google for the clicks on each ad you presented to your visitors.

Adsense Formula

There is no product or service to promote. Only your domain. Webspace, an Adsense account, and highly targeted traffic is needed. Your success with adsense, you will soon learn, is as easy as driving s car or cooking a four course meal. The reality is Adsense Success and everything else has to be learned. When you learned how to drive a car it became simple and after a couple of months of driving everyday or so. It became second nature. Once you learn the Adsense formula and it's variables. The sky's the limit with Google Adsense

Learn The Adsense Craft.

You can't cheat your way to success or for some a healthy adsense income. Just like anything other skill in life, it has to be learned. Everything that everyone knows was learned from a teacher(I.E. Anyone), a book, an article(I.E. Newspapers, Magazines, and the Internet), or by word of mouth. You have to learn the adsense formula and all the adsense variables. I have a A.A.S in Computer Programming and Engineering. So believe me I know how to give low-level instructions. No one can tell YOU how to make YOUR site a success, only guide you in the right direction.

The Adsense Variables

TT(High CTR) + Content = Adsense Earnings

Content - try to have a 1000 words of keyphrase-rich content.
High CTR - highly optimized placement of the adsense code.
TT - Highly Targeted Traffic

Yes that's it. The "Adsense Formula" is just a basic math problem and as we all know any on can learn math. We're not near finished. These variables the make up the Adsense Formula is the key to your success. Why refer to them as variables, because these Adsense elements constantly change and YOU are in full control of them. Imagine a indoor plant and its variables. Sunlight, Soil PH, CO2, Fertilizer, and Water. You control every variable and if each one is highly optimized then you will have a healthy fast-growing plant. If you highly optimize each adsense variable then you will in turn receive a healthy fast growing adsense income. Now that we have an understanding let's evaluate this "Adsense Formula."

Adsense Content

Keywords are a bad idea! High paying or not. In fact don't choose high paying keywords, not because of the saturation of SEO experts, but because keywords are to broad. Adwords is ying and Adsense is yang. Broad keywords have low payouts and ctr. You want to target keyphrases, so your site only displays high paying adsense ads, not .15 adsense ads from some beginner with one of your terms in their adwords campaign. There is a lot of free content online, but it is best to use unique content for search engine purposes. To accomplish this hire a writer or choose niche subjects that you are familiar with, so that you can write your own articles and e-books. Don't base your site on money rather than your passion. Example. My passion is computers and networking.

Adsense CTR

Optimal adsense ad placement is the heart of high adsense ctr. There are four locations on a webpage the receives the most clicks.

1. Just above the fold. The fold is the end of the section of the page you can view without scrolling.

2. All along side the left column.

3. In your content, if very interesting and informative.

4. At the end of your content after a reader finishes.

Adsense ad format effects ctr greatly whether or not they are placed in the right spots. Squares receive the most clicks, beginning with the largest and so on. The ads should blend with your page. Only the link title should be a different color than the text and url. No borders unless red or yellow. They attract viewer's eyes.

The link color should match your site's links, but blue and red work the best. Incredibly Increase your adsense ctr up to 400% by placing related images above or to the left of adsense ads.

Highly Targeted Traffic

Yes, there is a difference between targeted traffic and highly targeted traffic. Someone looking for an online business would be targeted traffic to this article, but someone looking for an adsense business would be a highly targeted visitor. Why high quality traffic? Your Ctr will be amazing and unbelievable because all of your traffic will be looking for YOUR site. Don't be surprised if you have certain days where 97% of your visitors clicked an adsense ad. How? Blogs, Articles, E-books, Rss Feeds, and most SERP(search engine results page) traffic.

Tips to Quickly Increase your AdSense Revenue

Add Pages

Expanding your site and adding pages should go hand in hand. However, expanding your site could just mean adding and refining content. It's important that you add pages with quality content as well. This increases your search engine ranking and gives more pages for AdSense ads.

Build a site per month

If you can't broaden your niche in order to place more ads on your site, build other sites. This gives you more pages to place ads on and, in turn, more revenue from AdSense. Just make sure you maintain quality content and your keywords are targeted to the content on each page as to get the most targeted ads possible.

Page Generators

Page generators can generate a page for you in seconds. This can save you time and allow you to instead spending your time creating quality content. All you do is turn text files into already highly optimized, ready to publish, web pages. You can supply the software with your AdSense codes as well.

Keep Your Site Focused

Don't stray from the focus of your site or let your ads stray either. The key here is target. You always want the target: the target audience, the target ad, and the target content. Don't stray from that. If you're a game site, you don't want to start offering dating advice and ads that relate to dating. Keep on the track you set yourself on, both for your site and AdSense. Nobody ever travels north by going south. Don't do that with your site.

Target Your Niche

Choose a broad niche for your site, then break it down into smaller niches. This is also site organization and will help you place better targeted ads. For example, if you have a Nokia themes site, break it down into sub niches: 3rd Edition symbian themes, 2nd Edition symbian themes, animated themes, java themes, etc. If you lump things together on one page and don't organize, you'll find that your CTR will be lower because your content is unorganized and scattered; therefore, your ads aren't as helpful to the visitor as you may think.

Don't Chase the Million Dollar Keywords

Don't try to compete with the experts for the $100 keyword. It may work from time to time, but you'll have more success with midrange keywords and less competition too. By using midrange keywords, you are more likely to achieve success over the long term. Remember that success in driving targeted traffic to your site by being ranked high in the search engines will increase your CTR with AdSense.

Let me give you some examples:

• Structured settlements
• Mesothelioma
• Life Insurance
• Cosmetic Surgery
• Death Insurance
• Car Insurance
• Asbestos
• Ecommerce
• Dental Plans
• Private Jets

IMPORTANT: It is impossible to determine the exact price that a click will pay. You can, however, get a general idea of which keywords are likely to pay more than others. Use Text Ads, not Image Ads

By far, more webmasters have had success with text ads and not image ads. They look more like part of the document and are more appealing to visitors. Feel free to experiment with both, but text ads blend into your site better and result in higher CTR.

Ad Placement

Many websites try to hide the fact they have ads. They put them at the bottom of the page or only have one or two that are so small, the rest of the page distracts from them. While it's okay not to want to bombard your visitors with the site of ads, those ads are also a crucial part of keeping your business functioning. If magazines tried to bury their ads under all the content, they wouldn't be in business for very long now, would they? Your site should be the same way. Place ads where they can easily be viewed and where they're visible to your visitors, like the site below did.

Viewing the Ads

Since AdSense ads are targeted to your audience, it should be easy to work them into a page so that they compliment the content. You don't want your ads to stand out, but instead, to blend into the page. Your AdSense ads should just be more information for your visitors. Think of it this way: by having targeted ads, you are doing them a favor and making their search a little easier. The ads will relate to your content, so they are going to be of some interest to your viewers. It's important to place those ads on the page where they can help your visitors.

Just remember, they should blend into your site. They should not stand out or be hidden. They are simply a part of the resources you offer your customers. If you think of them that way when you place them on the page, you're going to pick the right spot every time. You're giving your visitors more information that they might need. You're giving yourself more AdSense revenue because your visitors will be much more likely to click through the ad.

Where to Place the Ad

Of course, results will differ for different sites. Generally, wrapping blocks of AdSense ads in between blocks of quality content works well or placing them toward the top of the page works well and boosts CTR. Another suggestion is if you have links provided on the page, try placing your AdSense ads on top of them. Since attention is automatically drawn to links, having your ads above links will help to increase your CTR. Therefore, the AdSense ads easily blend in, not only to the design, but the information on the page as well. This site is an excellent example of successful SEO and AdSense knowledge.

Vertical Ads

Place vertical ads on the right side of the page. Most surfers tend to use their mouse to scroll down on the right side of the page; so placing your tower (or vertical) ads on the right gives it a higher chance of grabbing the visitor's attention.

Small Ads

Studies say that the upper right hand corner is the first spot on your site that someone sees. Try placing your small ads at the top right hand corner. Grab the visitor's attention when they first come to your site with your AdSense ads. If an ad interests them, they're still going to browse through your site, but they will come back to click through that ad.

Ad Format

Wider ads appeal to more visitors because they're easier to read. If something is easy to read, someone is more likely to take the time to read everything rather than just glancing at the first few words. However, it's important to balance your ads and the content on your pages. You'll discover that the way you think the ads should be for optimal CTR aren't always where they need to be. Monitor your ad placement versus CTR and you'll find the place and format that works best on each page.

Size of Ads

Again, you'll have to experiment on your site, but AdSense webmasters and insiders all seem to agree that the following ad sizes result in the higher CTR:

336 x 280 Large Rectangle, 160 x 600 Wide Skyscraper, 120 x 600 Skyscraper.

These formats are easy to read and attract attention.

Color of Ads

Remember it's very important for the ads to blend into your site. Use the same background color for your ads that you use on your site. However, don't forget to change the color of the links to match as well. This helps blend them even more.

Amount of Ads

If you ever go through sales training for a job, you'll learn that the customer has to trust you in order to buy from you. This isn't any different with a website. It's hard to build credibility when you don't have the chance to meet them in person and let them see your smile or get to know you a bit, but that doesn't mean it can't be done.

Too many ads on a site are the equivalent of spam in email. If your page has too many ads, it makes every ad you have less credible. Instantly, your customers do not feel like you are trustworthy, and they'll probably leave your site immediately for fear of adware being installed on their computer. Your site should be about the content, not about ads.

If your site is getting a lot of traffic, you're going to be very successful with targeted ads from AdSense. Stick with it and don't participate in every popular ad bank out there. It will cost you ad revenue because it will make you less credible.

Type of Ads

If you're going to display other ads in addition to AdSense ads, be sure those ads are just as credible because, again, people have to trust you to some degree to click through. If you're advertising free adult shows on your homemade jewelry site, nobody is going to trust any of the ads you're displaying. AdSense targeted ads help build confidence and trust. Don't discredit yourself by placing any ad that you can find on your site. It will only cost you a high CTR. If you want to put other ads on your site and on a page with AdSense ads, make sure it's not against Google's TOS before doing so.

Ads on Multiple Pages

Having AdSense ads on more than one page can increase your CTR, but also adds more interesting information to your site and offers more selection. Ads can be placed on forum pages, article pages, and even merchandise pages if placed correctly. Having different AdSense ads on different pages offers your visitors more options. Of course, they are all targeted ads, so you are providing them a service while increasing your revenue.

Reduce Your Filter List

While your AdSense filter list filters out unwanted content, if your list gets too large, it filters out the number of ads that can appear. Instead of blocking a top-level domain from appearing, only block the exact pages you don't want.

Search Box

Put a Google search box on your site. You'll be doing a service for your customers by allowing them to search from your site, but you'll also be paid for every ad they click through on the results page. This is an excellent way to let your visitors find the ad that they want to click through. How much easier can it get? They're searching for something that they're determined to find; you provide the vehicle for them to find it and be paid for helping them. Go to Google and check out their AdSense for Search program.

Ads that don't look like Ads

Take away the border and background colors of your AdSense ads. These make them stand out as ads rather than information your visitors will be interested in. As said earlier, your ads should blend into the page. By making them appear as information you're providing, you're giving them another point of interest rather than an ad that many people might shy away from.

Treat AdSense Like a Business

Your AdSense ads are not just ads you are displaying on your age in hopes of making a few extra cents. Many webmasters enjoy thousands of dollars a month and more in revenue from AdSense. Those webmasters, however, treat it like a business of its own. They monitor traffic and where it comes from, key phrases that draw in more traffic. Don't just track your site's content, product, or service success. Track AdSense as well and make it work for you.

Talk to Other Webmasters

Google and private individuals offer several forums where AdSense Webmasters can discuss their success or shortcomings with the program. The day you sign up to participate in AdSense, sign up for at least one of these discussion groups as well. The more experienced members will provide tips and strategies that have worked for them, and might work for you too. It's important to listen to the Webmasters who are receiving high clickthrough rates. The benefits to your AdSense experience and your revenue depend on it.

Stay UptoDate On AdSense

Read and pay attention to all updates you receive about Google's AdSense. Knowledge is power; it also can translate into more clicks and revenue. Take the time every now and then to do a search for AdSense articles. Since AdSense is the most popular advertising program on the 'net, Webmasters and SEO experts like to write about it frequently. There may be a tip you can use to increase your revenue.

Visit other AdSense Webmasters' Sites

If you read about someone who is earning a lot of money with AdSense and seems to know how to get a high CTR, visit his or her site. Look at how their ads are placed in relation to their content. What are they doing different than you? Of course, what works for one site may not work for yours, but taking into consideration what's working for others can only benefit you. If you have questions, email the Webmaster. Address them by name so they know you're not spamming them and include a URL to your site. They may be able to provide a lot of insight.

Use AdSense Tracker

As you move the ads on your page or make other changes, follow your CTR using your AdSense tracker. Note the changes you've made and when you've made them. This enables you to see what works and what does not work.

Move the Ads

Sometimes return visitors only see what's new or what's changed. Move your ads from time to time, especially if you notice your CTR dropping. More often than not, you'll see an increase again as those same return visitors notice something in a different place and actually start to click through the same ads they didn't "see" last week.

Automatic Insertion of AdSense Codes

If your web server supports SSI, you can create an adsense.txt file for your ads and upload it to the root directory of your website. Then, just call the code on other pages using SSI.

Few Competing Hyperlinks

If you provide links to other products and services on your site, make sure they don't compete with your AdSense ads. The last thing you want to do is sacrifice CTR because you've provided the visitor with so many choices, they didn't choose the ads on your page.

Build a Discussion Group

As you know, repeat visitors are who sustains your traffic. Without them, once you saturated your targeted market, there wouldn't be any visitors. They are the ones interested in your site and what it offers and return often for updates.

Create an online community for your site where your visitors can interact. Create topics that relate to your site. This will get more visitors returning, some even more than once a day!

Use Pictures

By using an AdSense banner ad with small pictures above it that relate to the ads, you are not violating Google's TOS, but you are drawing attentions to the ads. Google does not yet have a problem with this as long as you do not use animated pictures or Flash.

Don't be Afraid of AdSense

Think of your AdSense ads as your business partner, not a competitor. Don't be afraid that your visitors will choose to click through an AdSense ad over buying your product or service. Even if you don't make a sale, if they click through an ad, you're still making money.

Take AdSense into Consideration

When updating your content, keep your AdSense ads in mind. Can you refine your content to make the AdSense ads more appealing to your visitors? Doing things like this could increasingly boost your CTR.

Give the Ads Space

Leave a lot of free space around the ads. Even though you want the ads to blend in with your page, you also want them to be noticeable. Giving them plenty of free space allows the visitor's attention to be drawn to them. You just have to direct their attention. Once a visitor reads that ads, since the ads are targeted, there's a good chance they'll click through.

Use Eyetracking

In general, people scan a web page the same way every time, no matter what site they visit. Tracking these habits can help Webmasters place important content, or even AdSense ads, right where visitors will most likely see it.

Experiment with Colors

Experiment with the colors you use on your page and where the colors are placed. It could be that some of your colors divert your attention away from your AdSense ads or, hopefully, to the ads. Use AdSense Tracker and your site states to see which colors are helping to increase your CTR.

Don't Label Them as Ads

Don't label them as ads or sites sponsors. Although these are the only two terms allowed by Google, there's no need to point out that these are ads. It will just prevent them from blending in with the content of your site.

Look at the page below. The AdSense ads are labeled as ads; therefore, set apart from the rest of the page's content. Someone comes to this site looking for resources or products. Chances are, they're not going to click on text that's labeled as an advertisement. If the Webmaster feels it's just an ad and not helpful information, why should the visitor feel any different?

See What People Are Looking For

Always be aware what shoppers and surfers are looking for. Check out the top rated sites that might compete with yours in searches. Keep up to date on the most popular keywords. This will keep your site content up-to-date, you site competitive, and your content and keywords fine tuned to get the most traffic and highest search engine ratings possible. You must remember that the more targeted and repeat traffic you receive, the higher you CTR are going to be.

Trial and More Trial

As you can now see, SEO and AdSense go hand in hand, and how important the former is to the latter. Maybe you need to reinvent your site or start an SEO program. Perhaps you've gotten ideas about AdSense ad placement or size and are anxious to try them out.

Whichever the case may be, as you set out to increase your CTR, be ready to create a strategy and track the results. Take into consideration your niche, your targeted visitors, and a realistic goal. Figure out your CTR percentage and begin to implement SEO techniques and AdSense strategies to raise it. You'll start to see what works for you and your site as opposed to what doesn't.

Conclusion

From site design, to site promotion, marketing, to search engine optimization, everything you do to improve your site will also improve your Adsense CTR. While it seems like a lot of work, if you build a professional site, do the research on how to bring traffic to it, and keep it a place visitors want to return to, AdSense will blend right in and be successful almost immediately.

4 Keys to Increasing Your AdSense Income Online

Nothing is as frustrating as watching your Google AdSense revenue trickling in cents; $.10 here $.30 cents there and $.0 cents over there. So much for all the hype about guys making thousands a month with AdSense. Me thinks, thiz Adzenz thing be weird!!

Read this article, Try the 4 facts, and up the wall you will drive AdSense!

Lets face it, if my website traffic is anywhere in the hundreds a day, there is no way under these blue skies I'm gonna make myself enough money over the internet. I read a review of some website with mammoth traffic and they make over $15,000 a month. Heck, Digital Point makes anywhere around $10,000 a month on a 50% revenue share with their contributor members. That is $10,000 being 50% of what is left after forum members have been paid off. "Google pays Digital Point about $10,000 a month, depending on how many people view or click on those ads", said Shawn D. Hogan, the owner and chief technology officer of Digital Point.

Here is the kicker. I don't in my wildest dreams think I'll ever have a website the size of digital point, ever! But I can make 100 small ones. See, I'm just an average Joe trying to make head, tail, or both, whichever comes first; of this internet money thingii. And right now I'm not sure I'm holding onto the tail or neck.

I have been doing some research on Google AdSense and I want to share with you some interesting things. Things that I didn't know about and things I believe if I had known earlier, I would still be having some hair left on my head. (Pulled much of it off trying to double my AdSense to $ 0.40 a day). Anyway, I have concentrated my research on how to optimize my AdSense revenue even before I work on increasing traffic to my 2 blogs.

In my quest, I have learned that the secret to increasing your AdSense revenue lies in mastering four main factors namely:

Creating Relevant Ads

From my Google AdSense account reports, I have noticed I earn much more from AdSense for content ad groups as opposed to the AdSense referral ads and AdSense for search bar. If you have an AdSense account, you know that there are three types of AdSense ads that you can choose to be served by Google on your site. These are AdSense for content ads that are related to your website's general content. The content based ads are the best performers in generating you AdSense revenue and they are definitely your best bet. Make sure to concentrate your efforts to having as many relevant content ads as possible if you want to make the money.

Then there are AdSense referral ads that you can choose for your website. These ads are not related to your website content and will advertise anything from bio fuels to air tickets. These Google ads do not do as well as the content based ads. The main reason being that visitors to your site are more interested in relevant content to what they were looking for in the first place. AdSense referral ads are however second to the content based ads in generating revenue. And that's a distant second from content ads.

The last type of ads that Google offers you for your website is the Google search bar. The search bar ad group is such that a visitor to your website can type the name of what they are looking for in the bar. The bar connects directly to Google search and will bring the visitor to a Google page with several ads related to what they searched for. I have really not experimented on the effectiveness of this ad groups from Google and would not therefore conclusively say they work or don't. It's however worth putting up a search bar at a corner of your page or at the bottom.

From the above three discussed Google adgroups, you will notice that content based ads perform better than the other two. Its not rocket science to figure out why. The main reason however is that people searching the web are looking for particular information of their interest. They are therefore more likely to click on ads that seem relevant to their search. AdSense adcopies are written such that they offer answers to very specific needs and a visitor will most likely click on an ad that seems to answer their quest. And that's all you need them to do to earn your money. Click.

For example, people looking for Movie Downloads will be confronted with ads that offer them all sorts of diverse benefits and types of downloading movies online. Likewise, People looking for Water-for- gas cost saver kits and manuals on their cars will be bombarded with ads that offer increasing mileage per gallon of gas etc. Once again, concentrate on requesting from Google only those ads relevant to your website's content.

Serving Only High Paying Ads

In the real sense, choosing high paying ads from Google AdSense will in effect determine the content you put on your website. In other words, if you want to concentrate on high paying ads, and considering that you need relevant content to earn good AdSense income, then by default you will have to make a website or blog on topics that pay prime dollar for clicks on them. In a nutshell, not all ads pay the same with Google. Since competition for some products is excruciatingly high, the advertisers are willing to pay top dollar for their ads to appear first on Google content based advertising network.

Google adwords (this is where advertisers bid and create their ads on Google) offer the advertisers an option to allow Google to distribute their ads to other websites within their network besides Google that have relevant content to the ads. This is how you end up with AdSense being served by Google on your website in the first place. Now here is the spoiler, not all ads that you choose will pay as high. Ads for new technology, gadgets and gizmos pay much more higher since the manufacturers are willing to pay as much to enter the market and make their product known. Google ads for such products pay you equally higher dollars per click as opposed to ads for say nail vanish.

I have seen some adwords bids that start from $5 per click. Other companies and individuals bid as high as $50 per click to maintain the pole position in Google results pages. The revenue principle applying to AdSense when Google serves the ads onto your website is practically the same. On the converse, the highest bid by advertisers is a paltry $0.05 for some products. Which ads would you rather get served with by Google?-go figure.

For you to be able to run high paying AdSense ads, you will need to make a thorough research on minimum bids made by advertisers in adwords. This is not rocket science really. One way of telling a certain area has higher bids is to Google a product you suspect might have high competition among advertisers. Just counting the number of adwords ads appearing for that particular keyword will tell you much.

A Google SERP (Search Engine Results Page) with a lot of ads appearing on it might indicate that the advertisers on that keyword are bidding serious figures per click on their website.

The higher a particular ad appears on a highly competitive keyword usually indicates higher bids and you may want to consider creating websites in such an area and get it served with AdSense. But also bear in mind that high ad counts also means that it's a highly competitive field and getting traffic for your website might be like pulling teeth...and with a pair of tweezers that is.

It pays to do an intensive research into areas to create websites for AdSense revenue. Since AdSense is served automatically by Google to your website, your only maneuver is to look for very specialized, less competitive, high paying niche areas and keywords to create your website content on. As a rule of thumb, new products are naturally good niche areas to start with; assuming that you catch on the fad soon enough before every man and his dog start selling the same product. Please note that we are placing emphasis on guys that want to use AdSense as their main source of online revenue here.

In most cases and usually why we (me included) make measly AdSense income is that, we create websites in areas of our own interest and then serve AdSense ads to them. Problem is, our preferred areas of interest are not necessarily areas that can make us worthwhile money with AdSense. Research an AdSense area that pays, then create unique content on that, serve the ads and laugh all the way to the bank. Kind of doing things in reverse... banana eating monkey sort of thing.

Positioning And Designing Your Ads

This is an area that I want to approach with a lot of caution. One thing is painfully true, and that is your AdSense ads are not worth the space if they are not optimally designed and positioned. One of the biggest advantages with serving AdSense ads is that Google lets you design and position your ads on your own website. But, which design and positions work best? Just like the offline world, positioning an outdoor advertisement makes all the difference between the ad being seen and it passing as a waste of resources.

Why does placing a TV ad at prime time, for example, cost more than double that of placing it dead in the night or early in the morning? Better still a billboard on an unused highway will not receive as much audience as one in a freeway that has huge amounts of vehicular traffic.

The same principle works with serving ads from Google AdSense. Placement of your ads is everything in getting noticed by visitors to your website and eventually getting them clicked on. Some areas of your website are actually prime real (or is that virtual) estate while others are... well, badlands, abandoned dumb and quarry sites.

Positioning Your AdSense Ads

As mentioned above, you need to know which areas of your website or blog work for AdSense. Research (and don't ask me by who) has shown that an online browser's eye is trained more emphatically on certain areas of a webpage while other areas receive just a gloss-over glance. It is also true that a webpage visitor's eye lands automatically and for the first instance on a particular area of a page and then follows a certain trail of vision on that webpage. Disconcerting, is it?...No, it's actually a nightmare for an advertiser if you don't have those facts.

You might have noticed that, in a Google SERP (i.e. the results page you get when you search a word in Google) ads always appear on the mid top and right side of the page. Fact is that, advertisers on these two areas pay completely different rates. The ads on the top of the page are called sponsored ads, while those on the right edge of the page are called adwords.

The middle top area (sponsored ads) is also much more expensive to advertise on while the right-top side ads (1st to 5th positions) are priced higher than the mid-right and bottom right adwords areas. Although, this is done through a bidding process, the idea is clear that, if your ad is the first on the top right side of the page, you get hit more than those below you. This is not only exclusive to Google but to most if not all search engines online that run ads on their SERPs.

Ok, let's bring it home. Considering your webpage will be providing other relevant and mainframe content in the middle of the page, you will need to follow Google ad positioning example. For starters, you can try to place AdSense ads at the mid-top of the webpage. The best ad design that works for the top page section is the leaderboard format which stretches the ads across from left to right of the page. Usually about three to four AdSense ads will be served with the leader board format.

The leaderboard ads are available in the ads set up button within the horizontal ads drop down. All this is possible once you get Google to approve your account, you will be able to create your ads there and get a HTML code provided for you to paste to your webpage. Google promotes family friendly websites and blogs and will need to review your website before approval. They discourage websites with adult content; your website should also have well arranged and meaningful content.

Your next prime real estate on the webpage is the far right hand side. This is a crucial area and you might want to place the ads right from the top running downwards as a column. Again, I have experimented on this area with the broad banner ads from AdSense and they fit in like a glove hence bracketing the main middle text. The broad banner format is available from your Google ad set up button in your account under the vertical ads section.

Personally, I select the text-only ads from the create-new-ad button. You have a choice of ad types including texts and images, text only and images only formats. I prefer the text only since it's now accepted that text ads attract more interest than banner and image ads. I think it's something to do with an ad getting to the point as fast and as effectively as possible.

Now, the other available position has been subject to a lot of debate; but there are still some marketers who swear by it. This is the mid-text AdSense ads. These are ads that are placed in between your main text and separated into two, three or four parts depending on the size of the main text. Basically it interrupts the flow of the text after some delivery of information. By text I mean your main page content located at the middle of the page. I cannot deny that locating the ads mid-text really gets them seen by people interested in reading your full content. But there are also visitors that might consider it an interruption to their reading and just pass along. I think this position's effectiveness surely depends on an individual reader and I might want to leave the choice up to you here.

The last AdSense positioning real estate is the end-text position. This is placed at the very bottom of your webpage text. This position is equally important for webpage visitors that have read your content and might see something that catches their eye at the end. It is proven that a visitor prefers a sense of continuity while doing their web searches as opposed to opening one page, closing it and opening another altogether. If your end-text AdSense ads are relevant enough to the content on display, the visitor will most likely sign off from your page by clicking on that last ad. Which I believe is good enough for that AdSense revenue click.

As I end the positioning AdSense discussion here, I might want to mention that caution is necessary to avoid overdoing it by serving too many ads. Your webpage should have just enough AdSense ads to create a wrap around effect to your main text. The webpage should avoid looking like an overcrowded flea market. Usually Google allows you to serve about 15 ads per page but you need not go the whole nine yards with it. Place just enough on each page to make it optimized for AdSense revenue.

Designing your AdSense ads

You will also be able to design the format of your ads within your AdSense account. Google allows you to play around the text of the ads within certain parameters like size, type, nature, text color, borders color, background colors, url color and the shape of their edges. Google also lets you choose how you want your AdSense ads to contrast against your main text by being able to choose the templates among them blend, mother earth etc. Personally I have found blending my ads to the text works where I don't want them to conspicuously stand out.

While designing your ads for primarily the purposes of AdSense income, you may want to consider making them stand out. Take care however not to overdo the colors, otherwise your site will look like its reading the riots act to visitors to click on them or else... The idea here is to softly make the ads stand out but not so much as to distract the reader of the main text. This means you will be doing a balancing act with the AdSense font color, the background and the general shape around the edges of the ad boxes.

My research has shown that choosing a soft AdSense ad background like light grey combined with emphasized text color on that ad's background has a good effect on the click through rates. But grey if your own site's background is white. Grey works best with websites with a white background. Other lighter colors work best with different backgrounds on websites. I guess I'm trying to say that your AdSense background color should just be enough to provide a slight shade to differentiate it from your original website's background. Don't make it scream here.

This might hold true when you visit other websites like hubpages.com which shares its AdSense revenues with article contributors. What they do here is that they serve AdSense ads around your article and if it's a nice piece, you will get decent clicks if not an outright click-riot. I observed that, since their website background is white, they serve their AdSense ads with an ad-background of light grey while blending the top-text ad's background white. Your best bet here is not to take my word for it but to keep on tweaking, testing and turning the ads until you see what works for your website.

High Traffic Levels

This is the devil in AdSense income. The above three aspects of increasing your AdSense income will only work to a certain extent and as far as your traffic goes. As I said this is where AdSense becomes everybody's biggest headache. However if we are to look at this critically, there are a hundred ways to drive traffic to the websites.

Let's assume we have already worked on the other three areas to our satisfactions. We are now more than sure that for whatever traffic we bring to our websites, we will be able to milk the most revenue out of them. I think that is important. No one wants visitors to be making a pass by their website without ever contributing a cent to their revenues online. So optimized they are and out you go for traffic.

I don't want to go deep into this area of bringing traffic to your website but let's just say the methods are many besides writing unique content, writing articles with links to your websites, adwords, contributing in forums among many others. The most important and that which will save you a lot of agony and time is to choose a niche area that has comparatively less competition. Since we started off making websites for AdSense, we might as well ensure that we make websites with content that attracts the search engines, hence traffic.

Choose your niche area well and the search engines will pick you out. Visitors will be on your website like ants to a Popsicle- with the right content. To help you with selecting a niche area, you can use the Google trends keyword tool to measure the competition of a particular keyword. As a rule of thumb, avoid keywords that are crowded. The competition won't do you any good.

There are people out there who have mastered the art of making multiple websites for AdSense revenue. Most of them use the automated softwares that help them develop unique websites in certain niches. An example of good AdSense automated website developer software that is popular in the market is the HYPERVRE [http://increasingAdSenseincome.wordpress.com]. (see below)This software is designed to prompt you generate the most unique sets of keywords and go on to develop unique content. As mentioned earlier, making websites in unique niche areas is the key to getting massive traffic sent your way by the search engines. Well designed and unique website content also saves you the agony of leveraging your website traffic by writing articles, buying advertising space, email lists and all other related headaches to generating traffic.

Concentrate on making websites that attract traffic by themselves, then keep on churning out as many websites as you can using the automated softwares. Within 2 months you will notice your AdSense revenue expanding to unimagined levels. So much for your earlier belief that-nobody can earn more than adcents monthly.